Our Story
Our story begins in Milan, a city revered for its rich history, architectural precision, and an uncompromising dedication to beauty. From this intersection of culture and innovation, Avarice was born — a brand founded on the belief that timepieces should do more than tell time. They should tell a story.
Every Avarice Milano watch is designed to embody elegance without excess, presence without pretense. From the silence of a numberless dial to the strength of a stainless steel band, each element is chosen with intention. Our automatic movements reflect the natural rhythm of life — requiring no battery, only motion. Built to last, not just to impress.
We design for those who move with purpose. Those who appreciate the unseen details. Those who understand that luxury is not loud — it’s lasting.
Worn once, remembered forever
This is Avarice Milano.